Unlocking the No-Sugar-Added Opportunity: A Guide to Crafting Caramels for Startup Brands
For emerging candy brands, the no-sugar-added trend is a golden opportunity to innovate. With consumers craving indulgent yet guilt-free treats, no-sugar-added caramels have carved out a niche as a premium product with wide market appeal. However, success in this space requires more than a great idea—it demands a strategic approach to formulation and process optimization. As a confectionery food scientist, I’ll walk you through the essentials of developing no-sugar-added caramels, tailored for startups looking to scale.
Unlocking Chocolate as a Versatile Ingredient in Sweet Goods
Chocolate is more than just an ingredient—it’s an experience. Its versatility allows it to fit into almost any food category, offering opportunities for creativity and differentiation. Whether you’re crafting indulgent snacks, better-for-you desserts, or even savory items, chocolate can be the hero of your product.
Choosing the Right Clean Label Antioxidant for Your Food Product
Clean label antioxidants are essential tools for food manufacturers who want to extend product shelf life without compromising transparency for consumer optics. These natural compounds target oxidation, the chemical reaction responsible for flavor degradation, discoloration, and spoilage in foods containing oils and fats. Options like rosemary extract, tocopherols, green tea, and acerola each offer unique benefits, from high heat stability to neutral flavor profiles. Choosing the right antioxidant can help keep your product fresh and appealing, aligning with clean label standards that resonate with today’s consumers.
Food Packaging: Thin Plastic Films
When we grab a snack or unwrap some cheese, we hardly think about the plastic films in the packaging. But these thin, often invisible layers are actually critical to keeping our food fresh, safe, and convenient. From cereal bags to frozen meal containers, plastic films are everywhere, and they play a huge role in our food system. I aim to reduce my plastic consumption and learning more about microplastics has pushed me to dive further into this critical component to deliver food to us, the consumers. Here’s the start for some basic plastic food packaging insights.
Water Activity is More Than Moisture
Microbes need both food and water to grow. If you are working with food, you already are in trouble. However, you can control the amount of water available for microbes to grow through water activity.
Water activity represents both the amount of water present in a food and its capacity to react chemically and microbially. For this discussion, we will divide water into two categories: “bound water” and “free water.” Bound water adsorbs to the surface of another molecule, and free water moves randomly within a food system. You can think of bound water as a drop of water added to a pound of sugar - although slightly wet, the water is tightly bound to the sugar and will likely be unavailable to microbes. However, an ounce of sugar in a gallon of water would do little to bind the water, raising your free-water content. The more free water you have in a system, the higher your water activity will be, and the more at-risk your food is for microbial growth.