Unlocking the No-Sugar-Added Opportunity: A Guide to Crafting Caramels for Startup Brands

For emerging candy brands, the no-sugar-added trend is a golden opportunity to innovate. With consumers craving indulgent yet guilt-free treats, no-sugar-added caramels have carved out a niche as a premium product with wide market appeal. However, success in this space requires more than a great idea—it demands a strategic approach to formulation and process optimization. As a confectionery food scientist, I’ll walk you through the essentials of developing no-sugar-added caramels, tailored for startups looking to scale.